My Beauty My Strength

LUX celebrates beauty as a source of strength. With LUX Bath & Body products, indulge in luxurious rituals that nurture inner resilience and empower women to rise above judgments, reclaiming and celebrating their unique beauty. 

Celebrating every facet of femininity since 1925

In a fast-paced world that increasingly values the status quo over individuality and self-expression, especially when it comes to women and beauty, LUX is a global brand that has been redefining beauty and self-expression since 1925.

Developed for women who take pride in their beauty, LUX of pleasure in your beauty routine. More than just a range of luxury soaps, LUX offers affordable, high-quality Body Wash, Beauty Bars, and Body Lotions, empowering women to express their beauty and femininity unapologetically. Read on to learn more about LUX.

Who Is LUX?

Over the decades LUX has been masterfully crafted its formulations to create alluring beauty treats—from Body Wash to Beauty Bars and luxury soaps—that delight women in over 100 countries every day.

From the beginning, LUX has defined itself as a trusted provider of luxury beauty soap products, so finely formulated it is touted as the beauty soap of the stars. Capturing audiences from the onset with its slogan - Made like the costliest French soap - that speaks to the mastery and craftsmanship behind each LUX beauty product, LUX is illuminating pleasure as the foundation of beauty care.

Our Philosophy

Our philosophy is all about pleasure, coupled with a determination to deliver beauty products that aid women in their unapologetic expression of beauty and femininity through indulgent self-care with our beauty soaps. Our pursuit and passion to provide the highest quality of beauty products is inspired by our commitment to create indulgent skin treats that women crave, and provide an exceptional experience in and out of the shower. Which is why LUX beauty soaps are infused with the finest fragrances, made by the world’s best perfumers, and rich in indulgent ingredients selected for their ability to soften, moisturise and fragrance skin at a standard that exceeds customer expectations.

LUX believes that beauty doesn’t have to be about hard work, but rather, about pleasure. Which is why LUX is not just a soap that smells good, it’s a fine fragrance you can bathe in. A timeless luxury product, our beauty soaps are set to create empowering moments of self-care for women. So that every woman can confidently navigate the world in skin that is delicately soft, smooth and irresistibly scented, reminding her of the power that exists not only in her beauty but beyond skin deep too.

The LUX brand story is twofold. Marked firstly by a desire to bring women across the globe the best of beauty and highlight the pleasure that one can find in beauty rituals that delight and reinvigorate users. Then secondly, by a need to support women in their beauty journey, to inspire them to be unapologetic about their self-expression of beauty and reignite a sense of unshakeable confidence so that they can reclaim their beauty for themselves.

Explore our complete range of LUX beauty soaps and body care products, and experience the luxury of self-care that celebrates your beauty and femininity.