The Lux Anthem: We Are More

LUX knows there is more to women than meets the eye. We started a movement to give women a platform to express the unseen in them - to explore their own unique femininity.

The LUX anthem, We Are More, was the catalyst for this movement. Three of South Africa’s music icons, Lira, Nhlanhla Nciza, and Moneoa teamed up to create it - a call to action for women across South Africa to come together in the name of sisterhood and show the world the unseen in them.

Through this anthem, the LUX brand celebrates the strength and beauty of African women, honoring their stories and empowering them to embrace their individuality. It stands as a tribute to femininity and the powerful voices of African women, encouraging them to shine unapologetically. LUX believes in empowering women to feel proud of who they are, elevating the essence of femininity across the continent